What this blog is for

This is where I write things down as I learn them, rather than waiting until the story is tidy.

What I expect to write about

Mostly the things I spend my days on:

• AI for traditional industries — where it genuinely removes cost, and where it is a demo pretending to be a product
• Clinic growth — what actually moves patient volume, from someone who has done it by hand
• Sales and distribution — the part most builders discover far too late
• Operating — hiring, sequencing, and killing work that is not paying rent

How to add a post

Drop a markdown file into content/blog/. The frontmatter looks like this:

---
title: Your post title
date: 2026-08-02
description: One or two sentences. This becomes the meta description.
tags:
  - topic
draft: false
---

The filename becomes the URL, so clinic-valuation.md publishes at /blog/clinic-valuation. Set draft: true to keep something visible locally but out of the build.

Everything else is automatic: the index page, the RSS feed, the sitemap entry, and the structured data that lets search engines and AI assistants quote the post correctly.